ABB Marketing Technology Lead

Job Description

Are you a strategic thinker with a passion for innovation and entrepreneurship? Do you also have a hands-on mindset, technical expertise to work with tools, and aren’t afraid to roll up your sleeves? Do you want to help build the brands of tomorrow in a dynamic, start-up-like environment — backed by the strength of a global leader? Then this is your opportunity.

Fugro is looking for a visionary Marketing Technology Leader for ABB (Accelerated Business Build), its corporate venturing unit. In this unique role, you’ll help shape the marketing strategy of groundbreaking ventures that contribute to a safer, more sustainable world. You’ll combine creativity with data, strategy with execution, and vision with results. Ready to make an impact? Read on.

Your Role

As the ABB Marketing Technology Leader, you will own the full marketing budget and oversee brand, content, and offline marketing through our content marketer – while simultaneously unlocking new growth levers through paid media, performance tracking, and lead activation via HubSpot.

You will define and lead the strategic marketing efforts across a growing portfolio of corporate ventures – starting with a single initiative and expanding your impact as the ventures mature.

Together with cross-functional teams, you’ll bridging marketing and sales, building scalable outreach systems, and ensuring the entire commercial funnel is tailored to each stage of growth – from market entry to scalable expansion.

What You’ll Do:

• Lead generation & nurturing: design and execute organic and paid strategies to generate qualified leads and nurture them through the buying journey.

• Growth marketing & campaign execution: own Linkedin and Google spending, and scale campaigns that deliver better results.

• Marketing automation & lead nurturing: build and manage automated sequences in Hubspot to deliver nurtured leads to Sales team.

• Sales enablement & revenue operations: optimize the marketing-sales handoff, CRM structure, and reporting to support pipeline visibility and sales performance.

• Content marketer prioritization: set weekly priorities and direction for the content marketer in line with business priorities, sales events and product roadmap.

• Experimentation with AI: explore and apply the latest AI tooling to enhance lead generation, engagement, and content creation.

With Whom You’ll Collaborate:

• Sales Team: deliver targeted outreach campaigns to build strong relationships with public and private sector clients.

• Client Success Team: ensure smooth handovers for new customer onboarding and collaborate on ongoing support and paid servicing opportunities.

• DevOps Team: capture and relay client feedback, feature requests, and market insights to inform the product roadmap and prioritize development that drives user value.

Your Track Record

• 5+ years of experience in growth marketing, sales operations, demand generation, or a relevant strategy consulting role with demonstrated focus on commercial execution.

• Hands-on experience with HubSpot (or similar platforms), including workflows, segmentation, and automation to activate and nurture leads.

• A proven ability to plan, execute, and optimize paid acquisition campaigns (LinkedIn, Google) that drive qualified leads and efficient spend.

• Comfort with sales reporting, performance tracking, funnel metrics, and campaign analytics to guide decisions and improvements.

• Experience managing team member priorities and deliverables, ensuring alignment with broader goals and execution timelines.

• Curiosity and confidence exploring AI tools to enhance campaign, content, and outreach processes.

What Fugro offers

• A competitive salary;

• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days;

• Extensive career & training opportunities both nationally and internationally;

• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies;

• Commuting allowance;

• Modern pension scheme;

• Collective health insurance;

• Possibility to register with our corporate fitness plan;

• Coaching options through our EAP (Employee Assistance Program).

Are you interested?

Please visit our Company Page to find out more on what it is like to work at Fugro.

For further information, please contact Wendy Homan, Senior Talent Acquisition Partner, tel. +31 (0)6- 24 79 81 60.

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Disclaimer for recruitment agencies:

Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated**.**