Product Marketing Manager – GroundIQ

Job Description

Fugro invites you to join us as a Product Marketing Manager in Leidschendam, Netherlands. At Fugro, we’re not just exploring the Earth—we’re transforming how it’s understood. As we scale GroundIQ, our high-growth venture in subsurface mapping and modelling, we’re looking for a Product Marketing Manager to help define and amplify GroundIQ’s value to the world. This is more than just a product marketing role—it’s a rare opportunity to shape the go-to-market strategy of a next-generation platform that fuses geophysical screening data, geotechnical insights, and AI into robust 3D ground models.

You’ll work at the intersection of product, sales, and marketing to craft compelling narratives, drive adoption, and position GroundIQ as a category-defining solution. You’ll be part of a high-performing, highly engaged team that thrives on innovation, collaboration, and purpose—delivering tools that empower designers, engineers and asset owners to make faster, smarter, and more sustainable decisions.

GroundIQ is redefining how the world interacts with the ground beneath our feet. Backed by Fugro’s global expertise and innovation ecosystem, this is your chance to help shape a high-impact venture at the forefront of geodata intelligence—and scale a platform solution that creates a safe and liveable world through a more sustainable solution.

Your Role

• Positioning & Messaging: Develop clear, differentiated messaging and value propositions that resonate with our target audiences.

• Go-to-Market Strategy: Lead product launches and coordinate cross-functional teams to ensure successful rollouts.

• Customer Insights: Conduct market research, customer interviews, and competitive analysis to inform product and marketing strategies.

• Content Creation: Collaborate with designers and engineers to create compelling content—case studies, whitepapers, videos, and more.

• Sales Enablement: Equip the sales team with tools, training, and collateral to drive engagement and conversions.

• Performance Tracking: Define KPIs, track campaign performance, and iterate based on data-driven insights.

• ABM & Lead Generation: Drive high-quality lead generation through Account-Based Marketing (ABM) strategies—targeting high-value accounts with personalized, multi-touch campaigns that align sales and marketing efforts.

• Innovation: Stay ahead of marketing trends and bring creative, AI-powered approaches to product storytelling and engagement.

Your trackrecord

• You have a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field;

• You possess over 5 years of experience in B2B product marketing, ideally within SaaS, geospatial, or other technical industrie;

• You have a proven track record of successfully launching and scaling products in fast-paced, venture-backed environments;

• You bring strong storytelling, writing, and communication skills;

• You have experience collaborating closely with product, engineering, and marketing communications teams to drive alignment and results;

• You have experience leveraging AI tools and agents for product marketing tasks—such as content generation, customer segmentation, predictive analytics, and campaign optimization & automation;

• You demonstrate an understanding of geotechnical or geospatial industries and their unique market dynamics;

• You have a background in a tech start-up or innovation-driven environment, where agility and experimentation are key.

What Fugro offers

• A competitive salary;

• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days;

• Extensive career & training opportunities both nationally and internationally;

• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies;

• Commuting allowance;

• Modern pension scheme;

• Collective health insurance;

• Possibility to register with our corporate fitness plan;

• Coaching options through our EAP (Employee Assistance Program).

Are you interested?

Please visit our Company Page to find out more on what it is like to work at Fugro. If you have any further questions, please contact Dominique Wesenbeek, Corporate Recruiter, tel. +31 (0)6 - 38599556.

After you have applied

• You will receive an automated confirmation-email of the receipt of your application;

• When we see a match, we will invite you for the first interview within a couple of days. Of course, you will also receive a message if we will not invite you;

• After a successful first round, you will be invited for the second round;

• If we are both still positive after the second interview, we will make you an offer and with that we hope to welcome you at Fugro!

Disclaimer for recruitment agencies:

Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated**.**