Product Marketer TotaLite

Job Description

Join TotaLite – Pioneering the Future of Infrastructure Monitoring

At TotaLite, we're transforming asset monitoring with groundbreaking optical sensor technology that detects structural displacements with millimeter precision—up to 100 meters away. We're not just innovating; we're setting new industry standards.

Blending the reliability of an established parent company with the agility of a startup, our team thrives on trust, integrity, and creativity. As we expand into new markets, we’re looking for a skilled and driven content marketing professional to help amplify our story and grow our digital presence.

As our Product Marketer, your creativity will be the fuel that powers TotaLite’s presence across the digital universe and accelerates TotaLite’s growth. You are accountable for increasing the TotaLite awareness in the market, supercharge our marketing and significantly increase the number inbound leads. Your mission is to craft compelling content that turns heads, wins hearts, and educates our audience about the undeniable value of TotaLite. Ready to leave a digital footprint that's impossible to ignore?

Your role

Here’s how you make your mark:

• Messaging 💬: Develop clear, differentiated messaging that resonate with our target audiences.

• Customer Insights 💡: Conduct market research, customer interviews, and competitive analysis to inform product and marketing strategies.

• Content Creation ✍️: You'll be the mastermind behind engaging content that showcases the value of TotaLite, the success of our customers, the stunning rocket science of our technology, the awesomeness of our team and other cool stuff that resonates with our audience. Collaborate with TotaLite team and external designers to create compelling content—case studies, whitepapers, videos, and more.

• Content Calendar Management 📆: With your organizational prowess, you'll build and manage a content calendar that keeps us on track, ensuring a steady stream of awe-inspiring content. You’ll steer our social ship, mainly navigating through the waters of LinkedIn, engaging our community and expanding our digital footprint. Also keep an eye open for other engaging communities and channels, e.g. Reddit, industry channels;

• Lead Campaigns  📺: Jump into the driver’s seat for our LinkedIn paid campaigns and Google Ads. Use emailing to build an engaging community of existing customers and leads interested in TotaLite and emerging trends in data-driven infrastructure management.

• Experiment with AI 🧠✨: We want to be at the frontier of innovation, so we use the latest tooling. Use this freedom to experiment with AI and boost your content creation processes;

Your track record

• You have a BSc in Marketing, Business, Communications, or a related field;

• You hold 3+ years of experience in B2B product marketing and proven success in launching and scaling products;

• You have affinity with tech and like to be part of dynamic startup;

• You love to be online, reach out and work with the latest marketing tools;

• You are enthusiastic, creative and take initiative;

• You are in the possession of strong storytelling, writing, and communication skills and have an excellent knowledge of the English language, both written and verbal.

What Fugro offers

• A diverse and inclusive working environment;

• A competitive salary;

• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days;

• Extensive career & training opportunities both nationally and internationally;

• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies;

• Commuting allowance;

• Modern pension scheme;

• Collective health insurance;

• Possibility to register with our corporate fitness plan;

• Coaching options through our EAP (Employee Assistance Program).

Are you interested?

Please visit our Company Page to find out more about what it is like to work at Fugro.

For further information, please contact Stefanie Baldassarri-Steenhauer, Corporate Recruiter, tel. +31 (0)6-114 55954.

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After you have applied

• You will receive an automated confirmation-email of the receipt of your application.

• When we see a match, we will invite you for the first interview within a couple of days. Of course, you will also receive a message if we will not invite you;

• After a successful first round, you will be invited for the second round.

• If we are both still positive after the second interview, we will make you an offer, and with that we hope to welcome you at Fugro!

Disclaimer for recruitment agencies:

Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated**.**